Giant is the world’s leading brand of high-quality bicycles and cycling gear. Part of the Giant Group, which was founded in 1972, the brand combines craftsmanship, technology and innovative design. Today, this spirit of innovation is stronger than ever. Our collection of gear and apparel, developed and tested by some of the top teams and athletes in pro racing, continues to expand. Our industry-leading E-bikes are redefining what’s possible for cyclists of all abilities.